Under Armour’s World-First Connected Shoe

First of its kind in the world, UA has launched the first truly connected shoe. With the global trend towards techno-advanced measurements in sport, this development could make that one-second difference athletes need to make podium. Under Armour has embedded a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects seamlessly to the MapMyRun™ […]

Boss Meets Porsche

Retailer HUGO BOSS and motoring giant Porsche join forces with a collaboration in Formula E racing. The fashion group will also be the official outfitter to the Porsche motorsports team worldwide. HUGO BOSS and Porsche are two global players with shared regional roots. Beginning next year, its capacity as an official partner to the sport, Hugo Boss – which already […]

Adidas All the Way

Adidas have created a limited-edition Statement Collection  − a capsule collection designed to support women through every workout. Stella McCartney has inspired floral camo and geometric prints that make a statement before, during and after every workout. Inspired by Adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who […]

AKJP Acclaimed

AKJP, a South African fashion label, has been quietly making waves in the industry, gaining both local and international acclaim. With an aesthetic that found itself on creativity and high quality, the brand has become known for their ethical practices and have recently been crowned as winners at the Cape Wools Designer Challenge at the […]