Getting Comfortable in Crocs

Crocs wearers swear by their comfort.  Humble beginnings These shoes, which began as boating apparel, are made of Croslite™, a material which is the brainchild of the Crocs company. These shoes do a lot of resisting – to odours, moisture and slipping, that is. They are famously lightweight and easy to clean, and mould to […]

adidas Drops for Runners

We’re taking a look at the latest sneaker drops from adidas, geared towards runners. The brand is happy to introduce Pulseboost HD and ALPHAEDGE 4D, both of which are pushing the bounds of performance footwear. Pulseboost HD adidas introduced Pulseboost HD with new boost innovation for urban runners. Pulseboost HD is the first silhouette to […]

Under Armour’s World-First Connected Shoe

First of its kind in the world, UA has launched the first truly connected shoe. With the global trend towards techno-advanced measurements in sport, this development could make that one-second difference athletes need to make podium. Under Armour has embedded a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects seamlessly to the MapMyRun™ […]

Boss Meets Porsche

Retailer HUGO BOSS and motoring giant Porsche join forces with a collaboration in Formula E racing. The fashion group will also be the official outfitter to the Porsche motorsports team worldwide. HUGO BOSS and Porsche are two global players with shared regional roots. Beginning next year, its capacity as an official partner to the sport, Hugo Boss – which already […]