The knitted bra has been co-created with Adidas Global Network of Female Athletes. LA dancer Mette Towley demonstrates the bra in motion in the campaign film. The Don’t Rest Primeknit LUX bra, is the first of its kind as a premium sports bra, created with Primeknit, Adidas’ revolutionary knitting technology. This bra has been engineered […]
First of its kind in the world, UA has launched the first truly connected shoe. With the global trend towards techno-advanced measurements in sport, this development could make that one-second difference athletes need to make podium. Under Armour has embedded a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects seamlessly to the MapMyRun™ […]
Lamelle is a proudly South African skincare range that celebrates and incorporates natural ingredients. The brand is constantly working on creating new formulas, all in the name of giving you improved skin. Here are some of Lamelle’s latest releases. Back to the Beach with Bacne Pimples. Spots. Breakouts. During the holiday, it’s no joke. Summer is […]
Retailer HUGO BOSS and motoring giant Porsche join forces with a collaboration in Formula E racing. The fashion group will also be the official outfitter to the Porsche motorsports team worldwide. HUGO BOSS and Porsche are two global players with shared regional roots. Beginning next year, its capacity as an official partner to the sport, Hugo Boss – which already […]
Walking along Cape Town’s Bree Street, you’re sure to notice a cute orange shop tucked away in a heritage building. Stepping up into Alexander Höjer Atelier, you walk into a store that is distinctly different. There is a bike in the store, along with antique decor and rails of clothing that is designed by Alexandra […]
Adidas have created a limited-edition Statement Collection − a capsule collection designed to support women through every workout. Stella McCartney has inspired floral camo and geometric prints that make a statement before, during and after every workout. Inspired by Adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who […]
AKJP, a South African fashion label, has been quietly making waves in the industry, gaining both local and international acclaim. With an aesthetic that found itself on creativity and high quality, the brand has become known for their ethical practices and have recently been crowned as winners at the Cape Wools Designer Challenge at the […]
WGSN is the world leader in trend research and forecasting. Using a 360- degree view of analysis, taking into account ‘magic’ and ‘maths,’ they predict what’ll be in store, what the ‘big ideas’ of the future will be and track the zeitgeist.