The nation-wide lockdown and subsequent identification of wine as a non-essential item, has rocked the South African wine industry. Virtually rendering wine retailers powerless during this time of isolation. However, testament to the wine industry’s resilience, one online wine retailer has responded with a campaign to support wine producers during this challenging time.
Port2Port, South Africa’s largest fine wine marketplace, with over 2000 wines, from 400 producers and 11 countries has launched a lockdown initiative allowing consumers to purchase key wines from some of its top producers at exceptional prices for as long as lockdown lasts.
The aim? To support the South African wine industry in an unprecedented time of forced inactivity.
“This period of inactivity has sparked introspection, with people making lists of places they’d like to visit again and things they’d like to do after lockdown. Similarly, we see this time of limited access to fine wines as the perfect opportunity to explore the subject and make educated decisions led by some of our industry connoisseurs,” said Port2Port co-founder, Nicolò Pudel. As such, Port2Port has enlisted the help of international wine judge, Michael Fridjhon; Radford Dale’s Alex Dale; Vino.co.za’s Stefano and Lorenzo Gabba, as well as Pudel to assist.
“We’ll be sending out weekly mailers from each one of these esteemed winos, giving cellaring tips on key wine regions and their most collectable wines as part of Port2Port’s lockdown initiative. Given their forced isolation, each wino will be hosting a live, online cellaring consultation for interested parties, dates to be communicated via email,” explained Pudel.
The online wine retailer added that they will also offer wine collectors the opportunity to stock their cellars during these uncertain times with some prized wines from a selection of celebrated brands at exceptional prices.
To receive these weekly mailers, do sign-up to Port2Port’s weekly mailers here:
Browse Port2Port’s Lockdown Initiative here: https://www.port2port.wine/wines/on-promotion
Wine producers who are interested in joining this initiative can contact Port2Port directly at email@example.com
Join the conversation by posting to the hashtag #IsolationWine on Social Media.
All orders placed during this time to be dispatched once lockdown is lifted subject to producer/courier backlog.
Please do note that promotional pricing will only be available for as long as lockdown continues.
Text & Images courtesy of Feed That Bird Communication Consultants