Beauty, Revolution-Style

Style is something elusive. It can be learnt to a certain extent – how to be stylish, for instance, but ultimately the style icons we have come to know have had N elusive quality about them. Carried by grace and adorned with fashion, one cannot forget a very important factor – beauty. 

The beauty industry has soared to unprecedented heights in recent years. Trends within the beauty industry are fierce companions to fashion trends. Empires have been built and makeup tutorials online have given rise to a new look for the millennium. 

Now,  Africa’s boldest beauty festival is back with a bang, taking place on 13 and 14 March 2020 at Sandton Convention Centre, Johannesburg. The digital beauty community and ultimate 2-day beauty festival have grown its community to over 20 000 fans who attended and enjoyed the first-of-its-kind festival last year. In 2020, Beauty Revolution Festival will once again be the perfectly-curated playground for influencers, artists, makeup enthusiasts and all shades and shapes in between. 

Beauty Revolution Festival has become renowned for celebrating diversity, uniqueness and its commitment to bringing beauty with a purpose to South Africa. The 2020 lineup will feature its influencer-clad purpose panels, ever-popular makeup masterclasses, and a host of pop up shops with the latest beauty trends as well as performances for those who are joining for an after-work drink and shopping experience.  If 2019 was anything to go by, this year’s festival, artists and powerhouse panelists are sure to be a star-studded lineup. 

The event tickets are now on sale via Iticksts. A general access ticket will cost you R150 per ticket per day and you will have access to all the instagrammable moments, on-stage panels and brand stands to shop the hottest looks of the year. Artist package tickets cost R950 per ticket per day and these are made for the beauty aficionado! This gives you access to all the above + a BR Beauty Bag of goodies + you get to skip the entrance queues + wifi code + access to the makeup masterclass lounge + special discounts across selected brands. 

Be prepared for master classes, activations by your favourite beauty brands and panel discussions. A variety of food trucks will be available to feed the hungry, charging stations and there is a prayer room on site, ensuring the needs of all are well looked after. 

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2020 Beauty Trends

– Inclusivity: while 2019 has seen a focus on racial inclusion across product offerings, the focus will expand to age inclusivity as well. Older women will be catered to with specific beauty products and makeup that is bear suited to their specific skincare needs. 

– Multi-use approach: there is a focus on providing people with products that have multiple uses, in order to reduce the number of steps and products used in a skincare routine. The aim is to use less products which are more natural and non-pollutant, without impeding on the effect

– Men’s beauty: beauty routines for men are being expanded upon to a mainstream level and growing in acceptance. Products that are particularly noteworthy are bronzers, brow products and concealers. Men’s beauty this season is about enhancing the natural with the inclusion of more products when it comes to skincare, and a more relaxed approach to hairstyles, as was common in the 80s. 

Get involved in the beauty revolution and attend the festival to learn more about the industry and how you can up the anty in your personal life, learning from the best of the best in SA. 

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