Under Armour’s World-First Connected Shoe

First of its kind in the world, UA has launched the first truly connected shoe. With the global trend towards techno-advanced measurements in sport, this development could make that one-second difference athletes need to make podium.

Under Armour has embedded a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects seamlessly to the MapMyRun™ app via Bluetooth™ Low Energy (BLE).

The sensor is fully protected from the elements and will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track a variety of metrics and data on your run, including distance, pace, splits, cadence, stride length and lifetime distance.

Benefits of the CONNECTED TECH includes:

  • Personalised Gait Coaching while you run
  • Distance and pace measurement
  • Treadmill tracking
  • Stride length
  • Measured shoe life
  • Measured steps

Runners are united  by  the  common  goal  of  chasing  their  best whether  it’s  a  new  5K  PR,  qualifying  for  a  major  marathon,  or  even  running  their  local  everyday  route faster  than  they  did  yesterday.  With a constant desire to  improve,  runners  are  fanatic  about  their  run  data,  comparing  splits,  monitoring  distance  and  time,  and  finding  ways  to  recover  faster.

Under Armour’s suite of high-performance UA HOVR™ running shoes were created not only for the runner looking to get better, they actually help runners

get better. The shoes are connected and track a wide array of data from running basics like

distance, pace and splits, to detailed running form data, including cadence and stride length. Using this data, MapMyRun™ provides a personalised coaching experience to each athlete, helping each runner find their ideal running form.

With the combination of the UA HOVR cushioning, personalised data & coaching, and a community of 245+ million people, Under Armour is able to provide a unique experience that actually makes runners better. In fact, Under Armour saw that runners who

purchased and connected their UA HOVR Sonics worked out twice as much in their first five weeks, which resulted in a 5% improvement in their Average Run pace.

The UA HOVR run suite for Spring 2019 is the fourth generation of UA’s connected shoes — where physical meets digital. Every high-performance run model within the HOVR suite comes connected. The shoes provide technology that empowers athletes everywhere, at every level, with performance advantages previously available only to the world’s most elite athletes. Under Armour is committed to its mission of making every athlete better and knows that the combination of HOVR cushioning, personalised coaching, and community will do just that – make the runner better.

What is Connected Footwear?

Under Armour has embedded a high-fidelity sensor in the midsole of the right-

footed shoe that digitally connects seamlessly to the MapMyRun™ app via Bluetooth™ Low Energy (BLE). The sensor is fully protected from the elements and will last the lifetime of the shoe without needing a charge.

This simple, seamless connection allows the UA HOVR shoes to track a variety of metrics and data on your run, including distance, pace, splits, cadence, stride length, and lifetime distance.

How does a Runner Connect UV HOVR To MapMyRun?

The process of connecting the shoes to MapMyRun was made as simple as possible. Open the most recent version of the MapMyRun app in close proximity to connected UA HOVR shoes. The app will detect the pod in the right shoe. The app will prompt a confirmation, after which the sho

es are paired, and ready for their first digitally-connected run.

What Features are Available to Help the Runner get Better?

The connected shoes measure running fundamentals including distance, pace, and splits, in addition to more advanced data such as cadence, stride length and gait analysis.

Personalised Gait Coaching

New in 2019 is the Gait Coaching feature, which provides an in-depth analysis of a runner’s stride, so they can run with the least amount of effort and better manage their risk of injury. Gait Coaching starts with a summary, showing the runner how their current form compares to their ideal form. Paired with coaching tips, the runner receives specific guidance, so they can make adjustments and achieve their ideal form. The coaching also goes deeper, providing a stride-by-stride analysis of the run. Runners see the paces and portions of the run where they hit their ideal form and where they can improve. This portion of the feature enables runners to analyse hard workouts like intervals, long runs or even races. And since every runner wants to improve, the feature provides a historical view of running form data to quickly communicate if they are improving with each run. The coaching also provides runners the ability to easily plan their next run using the Form Calculator to calculate their ideal running form for any pace. All these insights together will guide the runner to know if they are running with an ideal form, when their form is breaking down, and will also provide a variety of tips to improve their form.

– Distance & Pace

Measure directly where the rubber hits the road. Get highly accurate distance and pace tracking even in the harshest conditions, no GPS needed.

– Splits

No need to hit a button, connected footwear will automatically break a run into one-mile splits in order to analyse each portion of the run.

– Phone-Free Tracking

Running without a phone? No problem. Connected footwear tracks every run. After the run, the shoe pod will

automatically sync with the MapMyRun app when it comes in close proximity to the runner’s 

mobile device.

1. Treadmill Tracking

Get credit for every workout. On the coldest days of winter or the hottest days of summer, no matter what reason takes a runner off the road and onto the treadmill, connected footwear will accurately track-pace, distance, and splits automatically. No GPS needed.

2. Cadence

Cadence is the number of steps a runner takes in a minute. Optimising this number helps athletes run with as little effort as possible at any given pace.

3. Stride Length

Stride length is the length of ground covered between two consecutive strikes of the right foot. 

Running with an ideal stride length can help runners better manage their risk of injury.

4. Shoe Life

Workouts are recorded and saved alongside daily activity, providing a detailed overview of a shoe’s life, and making it easy to manage gear.

5. Daily Steps

Connected footwear tracks every step. Open the MapMyRun app anytime to see a breakdown of daily activity and workout distances.

Under Armour, Inc. is an originator of performance footwear, apparel and equipment, which has revolutionised how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour South Africa is distributed by Apollo Brands (Pty) Ltd, a sports and lifestyle brand distribution company.

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