50 Years of Smart Water Filter Solutions from BRITA

Fifty years ago, BRITA invented the first household water filter. Since then, we have been dedicated to continuously developing and improving this technology to provide the best products and services. At the centre of everything we do is our vision of optimising drinking water and improving the way in which people drink water in the future. In achieving this, BRITA offers a broad product portfolio which leads the market in drinking water optimisation. Our pioneering spirit is not only seen in our quality, ease of use, and design, but also in our commitment to sustainable solutions. It’s all part of our goal of positively changing the way people drink and think about water. After all – great-tasting and refreshing water should be available for everyone.

At BRITA we are passionate about taste. Using BRITA filtered water in your cooking and preparation of hot/cold drinks can make a real difference. Our filters reduce the taste- and smell impairing substances, such as chlorine, from your tap water allowing all the ingredients to really come through. Making a cup of tea will never be the same again!

WHY DRINK WATER?

Water makes up 70% of our body weight. Keeping hydrated is essential to our health and well-being. It is recommended to drink up to 2 litres (about six large glasses) of fluid every day to prevent dehydration, especially important when exercising. The benefits range from improved concentration and protecting vital organs to a better looking skin – and can even help lose weight.

Bottled water can be up to 10,000 times more expensive than tap water. If you’re drinking plastic bottled water, you are quite literally pouring money down the drain. BRITA filtered water, however, only costs a few cents per litre and can compete with bottled water on all taste and quality levels. And that’s refreshing news for any household budget.

Using the BRITA means taking a stylish stand against the environmental damage done by plastic bottles, because with the refillable water filter carafe, you have a great-tasting alternative. That means: when you’re enjoying BRITA drinking water, you’re doing something positive for the planet – and something wonderful for yourself.

Visit www.brita.co.uk for more information and find a stockist closest to you.

Text & Images © BRITA