Pure Beginnings’ Fun Time Conditioning Shampoo with Marula oil

Pure Beginnings, South Africa’s most trusted organic baby and kids brand is proud to announce the launch of their newest product, their certified organic kids Fun Time Conditioning Shampoo with Marula oil.

This latest addition to the Pure Beginnings brand is the perfect natural alternative to comparative conventional hair care offerings for children. Formulated specifically with children in mind, the Fun Time Conditioning Shampoo is extremely mild and does not contain parabens, silicones, sulphates, colourants, or synthetic fragrances. Perfect for everyday use, it is ideal for children with a normal to dry scalp. The shampoo creates a rich lather when washing and maintains the natural moisture of the scalp – all while keeping the tears away!

“This conditioning shampoo provides parents with a gentle, all-in-one shampoo which completes our range of safe and effective hair care products for the whole family,” says Bruce Moore-Gordon, owner of Pure Beginnings.

Natural Oils Which Compliment the Hair and Scalp

Pure Beginnings always considers the impact that its products have on the natural environment of the skin and hair. Their new, all-in-one conditioning shampoo contains Marula oil, organic baobab fruit extract, organic aloe, and organic rooibos. The mild surfactants do not strip the hair of natural oils, and each of the ingredients used plays an important role in ensuring the skin and scalp are nurtured and protected. Marula oil assists in sealing damaged hair strands and locking in moisture, baobab fruit extract nourishes dry hair, while organic aloe aids in calming and soothing the scalp.

“This conditioning shampoo has been specially formulated for children of all ages. Safe for even the most sensitive skin and scalp, you can use it with peace of mind no matter the age of your child,” says Bruce Moore-Gordon.

“As a brand, we are committed to providing safe, effective and convenient products for the whole family, whilst still ensuring all our ingredients are of an organic and natural origin,” he continues.

Natural Ingredients

  • Marula Oil – High in antioxidants Vitamin C and E as well as oleic acid. It helps to seal damaged hair and locks in moisture.
  • Organic Baobab Fruit Extract – Acts as a natural conditioner for the hair and scalp. It helps to detangle and moisturise dry hair.
  • Organic Aloe – Helps to soothe and calm the scalp.

Pure Beginnings Fun Time Conditioning Shampoo is certified organic with Ecocert, has sustainably sourced its ingredients through Phytotrade, and is Vegan accredited.

Available at Baby City, Takealot, Wellness Warehouse, Faithful-to-Nature and leading independent health stores.

Text & Images – Pure Beginnings