Mixing fun socks with social responsibility, local company, Sexy Socks, is warming more than just the toes of people buying their socks this Winter – they are warming the toes of children in need, too.
Sexy Socks will cause some serious ankle envy with their quirky designs; the socks are also super soft. Added to this the brand’s sense of social responsibility and their mission to make a difference in South Africa, and you have a winning sock formula. For every pair of Sexy Socks purchased, the brand donates a pair of school socks to a child in need.
It all started in 2014 when founder Dave Hutchison discovered that too many school children in South Africa go to school without socks. Dave’s a firm believer that sustained economic growth through entrepreneurship and small business development is key to a brighter future for all South Africans, so it’s not just about warming the toes of those in need, it’s also about using the Sock Drops as a platform to educate and inspire with the possibilities of using business as a force for good.
Sexy Socks are locally made, and the range of socks includes outrageous designs, bright and bold colours, and the choice between their bamboo socks which keep feet warm in Winter and cool in Summer, as well as their cycling socks which have been designed specifically with comfort, support, and endurance in mind.